Numbers

No-Brainer

How It's Used

“Mitch Kapor, who is on the Mozilla board, said that accepting a deal with Google was a no-brainer. 'Always on my mind, in all my involvement is, how is it going to be sustainable?' he said. 'I am a big believer that begging is not the right business model. When it began to become clear there was a business opportunity, in monetizing search in the browser, I saw this as a great opportunity.'”

“The papers all report that Obama is considering allowing the Bush tax cuts to expire in 2010, rather than roll them back immediately. To do so would be to renege on a campaign promise, the NYT notes, but it's also a no-brainer considering how the economic crisis has brought bipartisan agreement that the government should be pulling out all the stops to spur economic growth.”

"And the company doesn't think their polarized viewing glasses will turn users off 3-D, spokesman Sandy Climan said. The growing popularity of video game accessories that interact with TVs – such as Nintendo Wii controllers and guitar and drum sets – should make users amenable to 3-D glasses, he said.

“'It's a generational thing,' he said. 'On your coffee table in front of your TV in your living room today you've now got a [Nintendo] Wii controller, a plastic guitar and any other number of video game aspects … you're used to interacting with the TV with peripherals. Glasses should be a no-brainer, but we'll see what the reaction is.'”

"Mosley has cleverly got the FIA to agree to a voluntary budget cap but, at the same time, his changes to the rules make it almost a no-brainer for nearly all the present teams on the grid to go with the capped regulations. Not only will the capped cars be allowed almost complete freedom in the design sphere, they will have unrestricted engines and teams will be free to spend their budget as they see fit. The result is that a budget-capped car could beat a car on which many, many more millions have been spent. Once they have grasped this, Mosley and Bernie Ecclestone, the Formula One commercial rights-holder, believe that the only rational decision for independent teams and manufacturersupported outfits is to go with the cap."

"It's a no-brainer. Tony Blair is the obvious candidate to be the EU's first full-time president. He has the stature to play a leading role on the world's stage. He has the charm to cajole, the experience to back off, and the steeliness to persevere. He possesses that magic quality lesser worthies on the European stage so woefully lack. Some call it stardust, others ruthlessness. He even speaks French. How much more European can a British politician get? There is just one item on his CV, already impressively long for a 56-year-old, where more information is needed. It is called the Iraq war."

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