“Coke and Pepsi once vied primarily with each other. Today both are fending off downmarket alternatives—either so-called B-brands such as Kola Real or private-label drinks sold by Wal-Mart and other big retail chains.”
—David Luhnow and Chad Terhune, “A Low-Budget Cola Shakes Up Markets South of the Border: Peru’s Kola Real Takes on Coke and Pepsi by Cutting Frills, Targeting Bodegas: How Plastic Leveled the Field,” The Wall Street Journal, 27 Oct 03, p. A18.
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