Letters

Q Score

How It's Used

“For weeks, I’ve been entertaining conversation partners by telling them that John Kerry couldn’t win, not because he had the wrong campaign manager but because he has a hopelessly low Q Score.  Most people don’t know what a Q Score is, though it’s been around marketing for decades and is arguably the secret of the universe inhabited by most Americans—meaning whatever they see on television.”

“He owns neither a comb nor the highest Q rating in his family. In fact, the Hasselbeck clan made national news this week, and he wasn’t part of it. In case you missed it, his sister-in-law, Elisabeth Hasselbeck, is returning from maternity leave to her post as a co-host on 'The View.’”

"[Michael] Wolff says, with some justification, in his column today that he thinks [Sharon] Waxman's protestations are part of a publicity stunt. I agree. Her fledgling site is hardly a Web leader—see the page-view comparisons of the Wrap, Newser, and Slate at Alexa and the unique-visitor comparisons for the same sites at Compete—and a public fight with Wolff can't hurt her site's Q quotient. As Wolff also points out, Waxman's play has succeeded. The two will pair up for a 'debate' on Howard Kurtz's CNN show Reliable Sources on Sunday at 11 a.m. May the bigger ego win. (That would be Wolff.)"

WordPlay

Q Rating

Links