Colors

White-Label Product

How It's Used

“Amazon, based in Seattle, has harnessed all of these trends, and is also behaving more like a traditional retailer. This fall it expanded its white-labeling program, slapping the Amazon brand onto audio and video cables and other products, and introduced same-day shipping in seven cities, trying to replicate the instant gratification of offline shopping.”

“When Yahoo bought Zimbra, it intended to improve its own Yahoo Mail software with the technology, as well as sell Zimbra collaboration software on a 'white label' basis to businesses, says a Silicon Valley investor familiar with Yahoo’s purchase of Zimbra, speaking on condition of anonymity. When Yahoo decided to focus on its core consumer business, it decided to sell Zimbra in such a way that it would retain access to its software code to improve Yahoo Mail, while 'divesting the business' of selling Zimbra to companies and universities. Selling to companies is a better fit for VMware’s sales force, this person says. 'This is a great marriage.’”

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