How It's Used

"The segment of the program market most exposed to this distress is 'first-run syndication,' shows that haven't previously aired on a network, like 'The Oprah Winfrey Show,' 'Dr. Phil,' 'Wheel of Fortune,' 'Inside Edition' and 'Jeopardy.' Shows in the first-run market are sold almost exclusively to broadcast stations, unlike network reruns, which are often sold to more-stable cable channels."

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