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Sub-Zero Refrigerators

Sub-Zero is an American manufacturer of high-end refrigerators. The company also manufacturers Wolf ranges for the consumer market.

How It's Used

“Apparently, G.E. has awakened to a demographic and cultural truth: the first wave of baby boomers has sent the children through college and now has a lot of discretionary income to spend on the house. So G.E.'s appliance unit is pumping out expensive but stylish items aimed squarely at consumers who have traditionally gravitated to brands like Viking and SubZero.”

"The rich were not the only ones consuming conspicuously in recent years, said Marshal Cohen, chief industry analyst for NPD Group. The middle class, bingeing on cheap credit, also treated itself. Sub-Zero refrigerators, $300 jeans and Cadillac Escalades seemed within reach, even in average homes. 'Those consumers were beneficiaries of false wealth, and they were living, literally, like millionaires,' Mr. Cohen said."

"Occupancy Spring, 2011. Target market: Largely empty nesters coming from the area. Features: Suites include 10-to 11-ft. ceilings; central vacuum systems; gas fireplaces; gas connections on the balconies; smooth ceilings; hardwood flooring; granite, marble or quartz countertops in the ensuites; Irpinia kitchen cabinetry; granite, marble, or quartz kitchen countertops; marble, limestone, travertine, porcelain or glass kitchen backsplashes; and Wolf and Sub-Zero appliances. Amenities: The building will feature a lap pool, whirlpool, an exercise space, private dining room, party room, library and guest suites. Standouts: The site is in the neighbourhood of Lawrence Park, overlooking Sherwood Park ravine. The project will be built to energy-efficient LEED [Leadership in Energy and Environmental Design] standards."

"Then, late in the week, we had news that Citigroup was spending $10-million to renovate its executive offices. The company claimed that the money was being spent in a cost-saving effort as it consolidates them on a single floor. The company said it would recoup the costs in 'a few years,' including, one would guess, of the Sub-Zero refrigerators, the blast-proof glass and other high-tone accessories."

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